WHY DEVELOPMENT?: Many of our customers depend on on a steady flow of new products to maintain customer demand. We understand that what our customers need is not more "me too" products, but truly original products, as well as the market and technology knowledge that helps them choose the direction for their company.
PRODUCTS: Mansfield-King is the industry leader in the development of green/ natural products and of modern styling aids. We create stunningly creative and effective products of every type and variety.
CUSTOMER OWNERSHIP: Our customers own the rights to independently produce any product we manufacture for them. Some companies offer "free" development, but then they own the formulas and hold you hostage to their manufacturing. Typically they hold out the possibility of ownership at some indefinite point in the future, but are unwilling to write that point down. We want our customers to use Mansfield-King because of the quality of our services, not because they are held hostage to our ownership of a formula.
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SERVICES: Mansfield-King co products both to meet a specific idea or new concept, and to meet a customer's demand for the use of specific ingredients. We can also match the characteristics & performance of a product you have selected, or improve upon our customer's already owned formula. Moreover, our extensive fragrance library and fragrance relationships give our customers' products the extra edge needed to succeed in today's marketplace.
UNDERSTANDING OUR CUSTOMERS: In every development project, we keep our customer's specific needs at the forefront of our work. We maintain a keen awareness of the price point, packaging form factor, and other critical elements in our customer's plan.
TESTING: We assist our customers in testing products. For example, we provide documented stability testing of all product elements. We also use our expertise to help customers in their consumer testing, to ensure accurate, relevant results prior to bringing a product to market.
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