WHY DEVELOPMENT?: Many of our customers depend on on a steady flow of new, exciting products to maintain customer demand. We understand that what our customers need is not more "me too" products, but truly original products, as well as the market and technology knowledge that helps them choose the direction for their company.

PRODUCTS: Our R&D staff has great experience and success with all types of products, including professional hair care products ranging from styling aids through shampoos, ethnic products from relaxers to hair lotions, and every other type of personal care product. Our goal and our promise is to create stunningly creative and effective products of every type and variety.

CUSTOMER OWNERSHIP: We provide a clear path for our customers to own the rights to independently produce any product we manufacture for them. We want our customers to use Mansfield-King because of the quality of our services, not because they are held hostage to our ownership of a formula.

SERVICES: Mansfield-King develops products both to meet a specific idea or new concept, and to meet a customer's demand for the use of specific ingredients. We can also match the characteristics & performance of a product you have selected, or improve upon our customer's already owned formula.

PROCESS; UNDERSTANDING AND COMMUNICATION. In developing a formula, we benchmark existing formulas and competing products, and we formulate with the customer's target price point in mind. The formulation process begins with a dialogue regarding the desired product attributes until the customer's needs are fully understood. Our R&D staff evaluates what ingredients are desirable or undesirable to the customers; what countries the product will be sold in, and any certifications clients wish to gain, such as NPA approval. Finally, the formulation process involves direct access to our R&D staff for continuous consultation.

TESTING: We assist our customers in testing products. For example, we provide documented stability testing of all product elements.