We talk to stylists constantly to understand the needs in salons right now. Clients want new products for color preservation, heat protection, blow dry reduction, or new styling capabilities all the time, and one trending hashtag could change everyone’s mind.
Luckily, whether straight, curly, or textured, each type of hair stays the same at a molecular level. That understanding helps us develop custom formulas that amaze end users and deliver an outstanding experience every time. Our relationships help us create and package fuel for consistent “I love it” moments of glee in salon mirrors.